UNLOCK THE WHOLE PICTURE

WHO ARE THE STUDIES FOR?

Our custom reports are geared towards those responsible for making color product planning decisions at makeup and beauty brands. Our reports cover how consumers have been using makeup and how that usage has changed over time.

 

Brand owners, Customer Insights, and R&D teams in particular are well served by our coverage of short term and emerging trends in beauty. If you have a color product planning meeting around the corner, we recommend our custom report as a way to educate yourself on the changing landscape of makeup trends in your market and audience to allow you to flip the script on traditional color planning.

Image by Kim Carpenter

What you will learn

  • Learn how consumer makeup usage patterns have shifted in response to COVID and what that means for your product planning.

  • Identify commonalities in your audience to narrow targeting criteria and right-size messaging.

  • Slice social data to tell the story of what your customers want and why!